A recent survey of Top 100 National Advertsiers by the ANA (Association of National Advertisers) conducted before the disappearance of Lehman Brothers and Merrill Lynch.........found that 53% of the respondents expected media expenditures to be reduced within the next six months.
Almost Eighty-five percent say they have been asked to identify cost savings or reductions in advertising and marketing programs. More than 60% said that travel restrictions have
been imposed and that new projects have been eliminated or delayed. The research
also found that companies are already challenging agencies to cut their expenses and costs.
Posts
No comments:
Post a Comment