Wednesday, February 27, 2008

Thursday, February 21, 2008

Those Who Cannot Create .............. Critique.

I am so tired of Ad Critics.

They exist solely to frustrate those who actually do the work and make the ads.

Most have never crafted an ad. Ever. Couldn't if they tried. But the power of the pen, or the keyboard, gets them at least a small audience, which they almost always abuse with this prviledge.

Watch as they pick away at tiny details, gloat over bad casting and acting, and shine a 10,000 watt spotlight on poor executions. How hard can that be?

It's so easy to be crritical.