Jonah Bloom at AdAge asked his readers to name the best books ever written on advertising. As you would suspect, the usual titles came up, plus a few you might not think of. see link for details
My personal favorites include: "Where the Suckers Moon," by Randall Rothenberg. Good for a few laughs and a great look inside Weiden & Kennedy at their peak. As a bonus, it's about Subaru, the funniest sounding car ever made.
"A Big Life (in advertising)" by Mary Wells Lawrence details some of the struggles, and all of the joys, of one of the premier women ever to grace advertising. She had a lust for life, a passion for great advertising, and a true feel for the business.
"Then We Set His Hair on Fire" by Phil Dusenberry is full of business insights and more than a little bit of fun. One of the true giants in the business, and a true gentleman as well.
Oh, and anything by David Ogilvy.
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