Saturday, April 26, 2008

Spring has Sprung. Earth Day Rules. Beware the Ides of Ads.........

Why do bad (and undisciplined) mass market advertisers seize each and every calendar opportunity to gin up a new ad to get every available ounce of impact out of stale creative?

That's at least 365 opportunities to do some really bad advertising all in the name of carpe diem.

You can almost hear the pleas from bad marketers..........


"Hey, let's have a big Spring sale!"

"April Fools Day would be a great time to kick off our new product launch".

"What are we doing for Earth Day?"




"Tax Day could be BIG for us!"



That's original.



Let's take every red circled date on the calendar and make it part of our strategy. We should be doing something around every major Holiday known to man. Just think, a truly great marketer could literally "own" the days of the week! Pure genius.


Or we could burn through a small budget quickly and leave no trail of anything that worked.


Gotta run. May Day is coming and I have a few ideas.