Is This Really A Surprise?
The over 5000 outstanding, dues paying, card carrying, members in good standing of the Chief Marketing Officer Council would appear to be saddled with way more responsibility than actual authority. A recent survey of members of the CMO Council has discovered that less than 20% have authority over their company's customer service and customer support functions, 55% have oversight over public relations, and 48% have oversight of customer communications.
Sounds like a job description re-write may be in order.
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