How Much Do You Love Sports ?

The all new Sports Museum of America has launched a print and outdoor advertising campaign that replicates different facets of the interactive museum.

"Sometimes politicians lead our country. Sometimes athletes do," reads one print ad that shows Jackie Robinson shaking hands with Duke Snider just as he crosses home plate. Another ad features Brandi Chastain celebrating the World Cup Soccer win with her jersey in-hand, along with the copy: "Work hard and one day kids may hang posters of you in their bedroom."

See the ads here, here and here. The Gate Worldwide created the campaign and Spero Media handled the media buy.