Exactly who is running the USA banks these days? Hard to tell. One thing has not changed ---- the fact that bank marketers think they are geniuses. Here's just one stupefying example.......... this one from Citigroup.
The bank needed to rebrand and wanted to deploy a more catchy slogan than “The Citi Never Sleeps.” In an apparent committee decision, they decided on “Let’s Get It Done” after an investment estimated at nearly thirty million dollars.
Apparently, no one was aware that Larry the Cable Guy (star of “Witless Protection” and “Delta Farce”) uses the phrase of “Git-R-Done.” Continuing to exhibit its genius, Citigroup went to Plan B. Its new slogan is “Citi Never Sleeps.” The thirty million dollar exercise resulted in elimination of the word “the.” Brilliant!!!
The bank needed to rebrand and wanted to deploy a more catchy slogan than “The Citi Never Sleeps.” In an apparent committee decision, they decided on “Let’s Get It Done” after an investment estimated at nearly thirty million dollars.
Apparently, no one was aware that Larry the Cable Guy (star of “Witless Protection” and “Delta Farce”) uses the phrase of “Git-R-Done.” Continuing to exhibit its genius, Citigroup went to Plan B. Its new slogan is “Citi Never Sleeps.” The thirty million dollar exercise resulted in elimination of the word “the.” Brilliant!!!
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