Monday, April 23, 2012

Can Brands Buy Your Loyalty ? Latest estimates show that U.S. companies spend about two billion dollars a year on so-called "loyalty programs", which, in my humble opinion, are little more than frequency programs. That same estimate points out that the average American household is enrolled in as many as fourteen programs. A sad fact of life that the attraction of so-called loyalty programs is actually preferential pricing, the very “reward” these programs seek to avoid. Think about it.