You Are NOT The Boss of Me......

Sorry to sound like a 5 year old spoiled brat........but.......while you can read survey after survey and deck after deck on employee needs, it is rare to find studies that focus more on the challenges and needs of C level executives.

One of the top management consulting firms: Blessing White just released a study of "complaints" from CEO's. Among these “classic complaints” were a few head scratchers like these:

─ “Everyone always agrees with me, and that makes me uneasy.”

─ “All we talk about is results, but we don’t change the way we do things.”

─ “A lot of change is happening, but people don’t see how it all fits together.”

Just Who is in Control Here?

The latest take on true brand development would seemingly imply that major brands and marketing organizations can exercise some modest controls over their message to a targeted marketplace.

Any "controls" they may have are quickly eroding because of the frequency and accessability of social dialogue facilitated by electronic media, including Twitter, Facebook, LinkedIn and blogs.

Simon Clift, Chief Marketing Officer at Unilever has stated, “No matter how big your advertising and spending is, small groups of consumers on a tiny budget might hijack the conversation.”