Tuesday, August 26, 2008

Advertising, officially out of ideas.


Let's see, there are ads on / in garbage trucks, broadcast messages in school buses, and airline restroom doors. The mind of man has seemingly run out of ideas for running advertising messages. Alas, there is a company called DoubleTake Marketing. They are producing and selling ads placed on airport conveyor belts. Peeved passengers possessing no perks have ten or fifteen minutes to read the same message as they wait for their checked luggage to appear. (Those waiting for baggage at Memphis International Airport will, of course, have greater exposure to the advertising messages.) First installation is at Dallas-Fort Worth Airport. Look for the idea to spread quickly as airlines and airports will do virtually anything to create much needed revenue. On the heels of this news comes word that airlines are selling advertising space on computer-generated boarding passes, backs of tray tables, TV messages on safety announcements and more. There is no escape.

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