And now, a Search Engine for Ads
• This all new website www.moat.com is a new search engine for display ads, which shows you all the creative ad units currently running across the web; the website goes beyond just clicks and conversions
o Typical clickthrough rates on display ads are less than 10 out of every 10,000 visitors (0.1%); whereas about 500 of every 10,000 people (5%) spend at least half a second hovering their mouse of an ad, and 1,000 out of 10,000 (10%) touch the ad in some fashion without clicking on it
o Moat captures this data and delivers it to marketers so that they can test different images and wording in their display ads
• Moat also works on heatmap engagement and analytics, as well as a crowdsourced marketplace for display ad designers
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment