So, TV comercials are there to make the TV programs look better ???

You should read this study. Some outfit called the Journal of Consumer Research has put out a paper that essentially says that TV commercials actually help make the programming they air in look better. What?

They claim that TV commercials (even bad ones) are "helpful interruptions", which increase your enjoyment of TV by periodically reminding you how much you’d rather be watching your favorite show. Again, what?

There's some stuf in there about pacing and timing and other things that lead me to believe that people are taking this advertising stuff waaaaay too seriously.

Read about their "experiments" and how TV viewers enjoyed programming more when there were commercials to break them up.

“[A]t every given moment, watching the sitcom will still be more enjoyable than watching a detergent commercial.”

What?

These Kids These Days........

BBDO knows how to get attention. And BBDO knows how to pull off hi jinks. http://en.wikipedia.org/wiki/Hi-Jinks

So imagine what happens when they combine both.........

They surprised all 500 staffers at their New York offices last week with crayon tampered overlays on all computer monitors. All meant to drive awareness of "Take Your Kid's to Work Day" coming up. It's practically impossible to miss. Wonder if anyone will leave it up till the kids come in?

Fun stuff.