Sunday, January 25, 2009

So, TV comercials are there to make the TV programs look better ???




You should read this study. Some outfit called the Journal of Consumer Research has put out a paper that essentially says that TV commercials actually help make the programming they air in look better. What?

They claim that TV commercials (even bad ones) are "helpful interruptions", which increase your enjoyment of TV by periodically reminding you how much you’d rather be watching your favorite show. Again, what?

There's some stuf in there about pacing and timing and other things that lead me to believe that people are taking this advertising stuff waaaaay too seriously.

Read about their "experiments" and how TV viewers enjoyed programming more when there were commercials to break them up.

“[A]t every given moment, watching the sitcom will still be more enjoyable than watching a detergent commercial.”

What?

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