Made in America ?!&$+*&

It's only a tee shirt.

J.C. Penney's "Made in America" tee shirt got some coverage over the Memorial Day weekend, some covergae called to question their intent. They ran ads for a T-shirt with "American Made" printed boldy across the front. Joe Allen, 78, a retired apparel maker from Dallas, bought a few. Allen, who has a story worth hearing himself.....was happy that an American etailer was actively promoting domestically produced apparel. Until he learned that the actial shirt was made in Mexico (from U.S. fabric). "I made a bit of a scene," he said. The he swug in to action. Contacting the Alliance for American Manufacturing, to complain that the T-shirt's slogan was "deceptive." JC Penney replied: "American Made" refers to "the actual person wearing the shirt," "not to the manufacturing of the merchandise." J.C. Penney is committed to selling the shirts throughout the summer. The line, it says, is "intended to evoke our American lifestyle and pride in being American."


—Brian Burnsed
See the whole story at www.businessweek.com