The Day The Muzak Died........

Muzak has filed for Chapter 11 bankruptcy. This is the company that was once credited with conducting its own psychological research, and customizing the pace and style of the music provided throughout the workday in an effort to maintain productivity (a technique it called ‘’Stimulus Progression’’). It also began recommending that the music be provided at low, almost subliminal, volume levels, and discovered that alternating blocks of music with periods of silence increased the effectiveness of the product.

Muzak is also the company that Ted Nugent once said he wanted to buy so he could put it out of business. In 1989, he publicly made a $10 million bid to purchase the company with the intent of shutting it down. His bid was refused, but served as a name-branding publicity stunt for both parties.