Marketers are not as clever as they'd like to think. Many make huge mistakes under the overall banner of “Branding” and "brand extensions". There has been a rash of really bad, poorly thought out brand extensions lately. BusinessWeek cited some of the Best and Worst of the lot.
Here are a few of the more dubious ones. Hooters Airlines, Cheetos lip balm, and Precious Moments coffins.
Some of the absolute worst brand extensions of 2008 included: Disney Sleeping Beauty executive fountain pens (cheap at just $l,200), Burger King underwear (that's creepy), and Coca-Cola’s RPet clothing sold at Wal-Mart.
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