How much have we heard of late about multi-media marketing? While the long long list of available media (ripe and ready for your advertising messages) continues to morph and grow, there is no longer a limit to where, and how, and when, advertisers can reach you.
Sure, there is broadcast, direct mail, newspapers, public relations, trade shows, and even good old door-to-door sales. The new list now includes sides of vehicles, satellite broadcasting, airline magazines and boarding folders, cinema advertising and product placement, word-of-mouth advertising, samples, coupons, web sites, banner ads, podcasts, "head"vertising, "Street Teams" and almost anything else that occurs to a fertile mind. The competition is everywhere.
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