Monday, May 19, 2008

Triskaidekaphobia

Are you afraid of 13? A published study in THE JOURNAL OF CONSUMER RESEARCH claims that businesses in the USA suffer a loss of $800 million to $900 million each time there's a Friday the 13th. Main reason is that there is always increased absenteeism on that day (people literally will not get out of bed) and that some have a deep seated reluctance to make important decisions or even travel on that date.

It’s estimated that less than 10% of Americans are affected adversely. If you want to sound smart -- you may like to know that the technical name for this rare condition is
paraskevidekatriaphobia.

June 13th is the next Friday the l3th. Stay in if you feel so compelled.

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