Wednesday, January 2, 2008

Sure is Gettin Crowded Out There

First there was a Massachusetts school that sold commercials that ran in school buses as a non traditional revenue stream. That's bad.

Now we learn that McDonald’s has taken this to a new level. With incentives added.

Mickey D's bought advertising on kid's report cards in a Seminole County, Florida school system of over 25,000 students. The students who received A's were recognized and were offered free food from the Golden Arches.

I realize public school districts are tight on available budgets, but is this really the right way to get more money?

Oh, it also adds to the incredible clutter factor that all advertising faces, and could cause young people to pay even less attention to ads.

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