You Are NOT The Boss of Me......

Sorry to sound like a 5 year old spoiled brat........but.......while you can read survey after survey and deck after deck on employee needs, it is rare to find studies that focus more on the challenges and needs of C level executives.

One of the top management consulting firms: Blessing White just released a study of "complaints" from CEO's. Among these “classic complaints” were a few head scratchers like these:

─ “Everyone always agrees with me, and that makes me uneasy.”

─ “All we talk about is results, but we don’t change the way we do things.”

─ “A lot of change is happening, but people don’t see how it all fits together.”

Just Who is in Control Here?

The latest take on true brand development would seemingly imply that major brands and marketing organizations can exercise some modest controls over their message to a targeted marketplace.

Any "controls" they may have are quickly eroding because of the frequency and accessability of social dialogue facilitated by electronic media, including Twitter, Facebook, LinkedIn and blogs.

Simon Clift, Chief Marketing Officer at Unilever has stated, “No matter how big your advertising and spending is, small groups of consumers on a tiny budget might hijack the conversation.”

Seriously? Diamonds are for idiots.

OK. Doesn't anyone think anymore? Everlon Diamonds (a division of DeBeers) has just launched a new TV commercial featuring the classic Sonny and Cher song -- "I Got You Babe". The commercial shows a young man trying to ice skate on a frozen pond, he slips and falls, and eventually grabs on to a tree to hold himself up.

SONY BONO DIED FROM INJURIES HE SUSTAINED WHEN HE STRUCK A TREE WHILE SKIING !!!!

Hello.

JWT mishandles advertising for DeBeers.

See the commercial here: http://www.diamonds.net/news/NewsItem.aspx?ArticleID=28514

http://www.adiamondisforever.com/#/view-the-adverts/ad_video

And learn more than you ever wanted to know abour Sonny Bono and his accident at: http://en.wikipedia.org/wiki/Sonny_Bono

Gotta be a Genius to Work at Google.

Another Reason to Hate Baseball......

A very big clean up awaited the New York Department of Sanitation last week. After the Parade of Champions held for the New York Yankees.

Over fifty tons of shredded paper was “distributed” during the parade to celebrate the Yankees’ World Series victory. NYC clean-up crews found salary and Social Security information, pay stubs, and office files among the trash.

The last ticker-tape parade was held in February 2008 for the New York Giants after their Super Bowl victory over the New England Patriots.

That parade reportedly cost $331,000. Most of the money was raised by NYC & Co., the city's marketing arm.

The New York Yankees' last parade through New York was in 2000 after the Bronx Bombers beat the New York Mets in five games for their 26th World Series title

For a list of some of the biggest ticker tape parades ever.....go to: http://www.myfoxny.com/dpp/news/local_news/manhattan/091105-Famous-Ticker-Tape-Parades

Worth Watching...

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"This......is Where I Leave You"

I don't normally discuss (or recommend) books in this space, but.....I stumbled across this book a few weeks back and cannot get it out of my head. It is a great read. Jonathan Tropper has an incredible grasp of modern day angst and frustration. This book can break your heart one moment and make you laugh out loud the next.

I finished it on a plane and was laughing throughout --- so much so that my seatmate kept looking at me funny. I have told a dozen people about it and many have picked it up. Worth a read and can be written off as cheap therapy for waheteve ails you.

Get it. Read it. Love it.