Just Who is in Control Here?

The latest take on true brand development would seemingly imply that major brands and marketing organizations can exercise some modest controls over their message to a targeted marketplace.

Any "controls" they may have are quickly eroding because of the frequency and accessability of social dialogue facilitated by electronic media, including Twitter, Facebook, LinkedIn and blogs.

Simon Clift, Chief Marketing Officer at Unilever has stated, “No matter how big your advertising and spending is, small groups of consumers on a tiny budget might hijack the conversation.”

Trim Your Tweets

Great idea........... http://www.tr.im

It is a URL shortening service to prepare long URLs for use with status updates in social networks like http://twitter.com/ or http://identi.ca/

tr.im is better than the alternatives because it is designed, via a tr.im bookmarklet, to tr.im and tweet an URL to your network of choice in one quick step. You return to what you were doing, all without touching the mouse.
With tr.im, you never have to stop what you are doing to tweet a cool site or article again.

Why didn't I think of this?