Anybody Wanna Make Another Bad Ad ???

http://www.seattlepi.com/virgin/239765_virgin08.html

Privacy Pirates

The New York Times has just reported that Informtaion Technology folks had no problem reconstructing exact social security numbers for eight percent of the U.S. population born between 1989 and 2003 by starting their calculation with birthdates and the city and state of birth. This involved five million reconstructed social security numbers.

I Hate Ads That Speak Cliche'

I'm NOT a big fan of those ads that are so unoriginal that they have to resort to tired old cliches'. They're NOT funny, NOT current, and very much NOT creative.

If you rely on cliche' to make your point --- chances are your point could be made better in another way. Work a little harder and figure it out.

Notice: I've avoided cliche' in this post like a snowball in a rainstorm.

nutty as a fruitcake
cut no ice
there are two sides to every question
"If wishes were horses than beggars could ride"
tear to shreds
It takes two to tango
see eye to eye
false alarm
sweep the series
youthful folly
clean as a whistle
in cold blood
see eye to eye
hanging fire
quick as lightning
unwritten law
short and sweet
pull my leg
of mice and men
go for the kill
cat's pajamas
a charmed life
turn the tables
quick as a wink
it would be a black day in hell
If it looks like a duck and sounds like a duck...
between you and me and bedpost

Checking In Please........

Crypto Acoustic Credential technology. Now this is pretty cool. At long last there's a cell phone application to help anyone who has a problem with keeping up with your card key at a hotel. Crypto Acoustic Credential technology uses a unique sound, which is transmitted to a guest’s cell phone upon check-in. You carry your key on your cell phone (something you'll likley never leave behind).

About time.

"Art and Copy"

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You Are NOT The Boss of Me......

Sorry to sound like a 5 year old spoiled brat........but.......while you can read survey after survey and deck after deck on employee needs, it is rare to find studies that focus more on the challenges and needs of C level executives.

One of the top management consulting firms: Blessing White just released a study of "complaints" from CEO's. Among these “classic complaints” were a few head scratchers like these:

─ “Everyone always agrees with me, and that makes me uneasy.”

─ “All we talk about is results, but we don’t change the way we do things.”

─ “A lot of change is happening, but people don’t see how it all fits together.”

Just Who is in Control Here?

The latest take on true brand development would seemingly imply that major brands and marketing organizations can exercise some modest controls over their message to a targeted marketplace.

Any "controls" they may have are quickly eroding because of the frequency and accessability of social dialogue facilitated by electronic media, including Twitter, Facebook, LinkedIn and blogs.

Simon Clift, Chief Marketing Officer at Unilever has stated, “No matter how big your advertising and spending is, small groups of consumers on a tiny budget might hijack the conversation.”