So, TV comercials are there to make the TV programs look better ???

You should read this study. Some outfit called the Journal of Consumer Research has put out a paper that essentially says that TV commercials actually help make the programming they air in look better. What?

They claim that TV commercials (even bad ones) are "helpful interruptions", which increase your enjoyment of TV by periodically reminding you how much you’d rather be watching your favorite show. Again, what?

There's some stuf in there about pacing and timing and other things that lead me to believe that people are taking this advertising stuff waaaaay too seriously.

Read about their "experiments" and how TV viewers enjoyed programming more when there were commercials to break them up.

“[A]t every given moment, watching the sitcom will still be more enjoyable than watching a detergent commercial.”

What?

These Kids These Days........

BBDO knows how to get attention. And BBDO knows how to pull off hi jinks. http://en.wikipedia.org/wiki/Hi-Jinks

So imagine what happens when they combine both.........

They surprised all 500 staffers at their New York offices last week with crayon tampered overlays on all computer monitors. All meant to drive awareness of "Take Your Kid's to Work Day" coming up. It's practically impossible to miss. Wonder if anyone will leave it up till the kids come in?

Fun stuff.

No Endorsements for Darko.

Darko Millicic was the 2nd player chosen in the 2003 NBA Draft. He is from Serbia. He is 7 feet tall and weighs over 275 pounds. He has played fro 3 NBA Teams, Detroit Pistons, Orlando Magic and the Memphis Grizzlies. He is a bit of a hot head, and he has never been used in any sports endorsements that I am aware of.

Go to: http://freedarko.blogspot.com/

Ads in Schools (good or bad?)

San Diego calculus teacher Tom Farber took the economy in to his own hands at Rancho Bernardo High School near suburban San Diego. Printing of test sheets for his students would cost more than he had budgeted, so her sold ads on the bottoms of each page of test sheets such as the Advanced Placement exam.

Read more (with ads) at:

http://www.usatoday.com/news/education/2008-12-01-test-ads_N.htm

Read this ..........before it disappears.......

Corporate giant Xerox has announced that it is developing auto-erasable paper for everyday office use. Xerox is turning up the publicity drum regarding this product, suggesting that it may be close to a commercial reality. The paper is coated with chemicals that, when exposed to a specific wavelength, create visible text that disappears within twenty-four hours and may be used again and again and again and again. The paper is targeted at offices, where almost half of all printed materials are discarded the day they’re created.

The ultimate green product?

Mult Media to the Max (cue "Minority Report")

How much have we heard of late about multi-media marketing? While the long long list of available media (ripe and ready for your advertising messages) continues to morph and grow, there is no longer a limit to where, and how, and when, advertisers can reach you.

Sure, there is broadcast, direct mail, newspapers, public relations, trade shows, and even good old door-to-door sales. The new list now includes sides of vehicles, satellite broadcasting, airline magazines and boarding folders, cinema advertising and product placement, word-of-mouth advertising, samples, coupons, web sites, banner ads, podcasts, "head"vertising, "Street Teams" and almost anything else that occurs to a fertile mind. The competition is everywhere.

Trim Your Tweets

Great idea........... http://www.tr.im

It is a URL shortening service to prepare long URLs for use with status updates in social networks like http://twitter.com/ or http://identi.ca/

tr.im is better than the alternatives because it is designed, via a tr.im bookmarklet, to tr.im and tweet an URL to your network of choice in one quick step. You return to what you were doing, all without touching the mouse.
With tr.im, you never have to stop what you are doing to tweet a cool site or article again.

Why didn't I think of this?