The Magic of Coca -Cola, as Seen by Andy Warhol

This is one of my favorite quotes from anyone; it's from Warhol's 1975 book, The Philosophy of Andy Warhol.

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.

Worst Brand Extensions Ever...........

Marketers are not as clever as they'd like to think. Many make huge mistakes under the overall banner of “Branding” and "brand extensions". There has been a rash of really bad, poorly thought out brand extensions lately. BusinessWeek cited some of the Best and Worst of the lot.

Here are a few of the more dubious ones. Hooters Airlines, Cheetos lip balm, and Precious Moments coffins.

Some of the absolute worst brand extensions of 2008 included: Disney Sleeping Beauty executive fountain pens (cheap at just $l,200), Burger King underwear (that's creepy), and Coca-Cola’s RPet clothing sold at Wal-Mart.