A Great Idea......

.....does not care who had it.

It can come from anywhere, anybody, anytime. No one has an exclusive on good ideas. Some of the best come from some of the most unlikley people and places.

Creative Directors should come up with ideas, copywriters and art directors should too. But what about the lowliest AE, the haggard producer, the road weary sales guy, the receptionist

Stop. Look. Listen. Ideate.