Stephen King for ESPN Sports Center. (classic).

Love Kenny Mayne --- always have. Also love Stephen King --- always have to. "Christine" still scares me to this day. And "Children of the Corn" freaked me out for a year.

It's great to see King pitching for ESPN. The ESPN ads are always smarter than their audience. Show me a bad ESPN spot and I'll show you 5 great ones.

It also proves that New England can be funny. "No players with telekinetic powers please." Classic.

Psychokinesis is well-established in movies, television, computer games, literature, and other forms of pop culture. In the 1976 film Carrie, based on the Stephen King novel of the same name, Sissy Spacek portrayed a troubled high school student with telekinetic powers. She was nominated for an Academy Award for Best Actress, the first psychokinetic character in a film ever to be so recognized (Ellen Burstyn was the second, in 1980's Resurrection).

See it here:
http://gawker.com/5056021/stephen-kings-sports-center-commercial

Good Ad? Bad Ad?

http://gawker.com/5052544/wash-your-hands-or-eat-this

I hate germs as much as the next guy ---- trust me. This ad will make you think more about germs than ever before. Not sure if i love it or loathe it. You decide................

HR = Happens Regularly

http://adage.com/agencynews/article?article_id=130713

Agency HR Exec Sends Out More Details Than Anyone Needed to Know About Pending Job Cuts

OK, business is bad, really bad. People are going to have to be let go. How best to communicate this to the top brass?????

I know...........we can send a copy of the communications plan, talking points, conversation dialogue guides, and other helpful tips to the top three of four folks who need to know.

What?

I sent it to All Agency list?

Ooops.

(Former) Chief People Officer Rose Zory was the one who forwarded the info to the entire agency. Nice work.