Some of his better quotes.........................
(Let's open with the best known one)......
"The medium is the message."
"Today each of us lives several hundred years in a decade."
"Tomorrow is our permanent address."
"All advertising advertises advertising."
"The future of the book is the blurb."
You must remember that McLuhan wrote most of this in the early 1960's.
Ahead of his time? Or incredible media visionary? or both?
From Wikipedia: Herbert Marshall McLuhan,
C.C. (
July 21,
1911 –
December 31,
1980) was a
Canadian educator,
philosopher, and
scholar — a professor of
English literature, a
literary critic, a
rhetorician, and a
communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of
media theory. McLuhan is known for coining the expressions "
the medium is the message" and the "
global village".
McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. Years after his death he was named the "
patron saint" of
Wired magazine.
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